Lexus | Smart Billboards

Capturing the attention of luxury car buyers is tough, especially when you’re competing with the European brands. So to promote the all-new Lexus NX, we spoke to them in a much more targeted way using unique vehicle recognition technology. 

Agency: M&C Saatchi

Optus | Brand Refresh

After more than a decade as the telco with the animals, Optus was in need of a refresh. 

To launch the brand's fresh new look (developed by the very clever folk at RE:), we were tasked with creating a campaign for their revamped mobile plans. 

Agency: M&C Saatchi

Toyota | Rukus

Campaign to launch Toyota's opinion-splitting hatch.

Agency: Oddfellows

BWS | Official of Fans

Big sport stars have sponsorship deals, why not fans? We thought it was time to rectify the issue, and created a social-driven competition that gave footy fans the opportunity to score their own big-money deal.

Agency: M&C Saatchi

Masters | Get it made by Australia Day

A social-driven retail campaign that set Aussies a deadline to finally finish those abandoned DIY projects.

Agency: M&C Saatchi

Woolworths | Fresh Market Update

Before “content” was the big buzzword in advertising, we were travelling around the country, visiting farms and interviewing growers to create weekly content for Woolworths. 

In six months, we created over 120 Fresh Market Updates, which appeared on Sunrise, social, and Woolies' online hub.

Agency: M&C Saatchi

Pizza Hut | Eau de Pizza Hut

Campaign to promote Pizza Hut's irresistible scent 'Eau de Pizza Hut' for Valentine's Day. Yes, it was real. Yes, it smelt like pizza (freshly cooked dough, in fact).

Agency: M&C Saatchi

Toyota | 50th Anniversary

Campaign to celebrate Toyota's 50th anniversary in Australia.

Agency: Oddfellows