Macca’s fans around the world have been drooling over each other’s menus for years. Aussies scrolling past Japanese Teriyaki Burgers, Canadian bagels and Philly Cheese Stacks with the same question every time: “Why can’t we get that here?”

So we decided to steal them.

World Menu Heist was simple: Macca’s pulling off the ultimate inside job — lifting the most-loved international fan-favs from Macca’s menus across the globe and dropping them in Australia for a limited time.

We brought the global idea to life with a full through-the-line campaign, including TV, OOH, full social rollout, and a launch experience that let fans get their hands on the goods first.

The result? The menu sold out in two weeks.

Agency: Akcelo