TikTok| An algorithm-approved mix

Despite growing up in the era of ICQ ("Uh oh!") and MySpace, I've worked on successful campaigns for TikTok across a number of global markets, promoting everything from their 'Add Song' button to their biggest event of the year, LIVE Fest.

Here's a selection of that work.

Agency: Akcelo

Add Song button

TikTok has become the place to discover new music. So, to show users that they can now save that music with a simple tap, we brought to life two left-of-field discovery moments in TikToks for the US and UK markets.

Education

TikTok often cops a bad rap, so this TV campaign set out to show how Aussie teens use TikTok to discover and learn new skills and passions.

TikTok LIVE Fest

TikTok LIVE not only gives creators a better way to connect with their audience, but it also allows them to monetise their content, giving them the opportunity to turn their creativity into a career. So, to get more creators streaming LIVE, we worked with some of the platform's biggest success stories, from the US, UK and Germany, to invite everyday creators to join TikToks largest event of the year, TikTok LIVE Fest.